Why run the ad so close to it being a sell out? Still don't really undersand this concept.Non regular Harley fans unaware that the concert is taking place,see the ad,show a bit of interest in attending, only to find out there are no tickets left. That's why i made the point about if a venue 'sells out' surely additional dates should be considered.

Steve has said he fancies running a national paper ad with Sold Out across it. Everyone should know, sunds like sensible business to me.
Now he can! Well done, Comeuppance and SH on a great campaign.
We would love a weekend in the north-east next spring, too, or even in the Manchester area - hint, hint!!

Bum...!