Hi Chopper - maybe you missed some earlier Diary pieces from SH. It's clear that the few remaining seats would sell out in seconds, IF they bought a National newspaper (Mail on Sunday/Sunday Times) ad.
But SH has gone on record as saying that the fun thing would be to wait til it goes compleyely out, then buy the ad with Sold Out across it. This will be a great publicity move, and great for Syteve's image within the music industry. Not a penny spent on advertising yet, apart from the flyers I guess, and eight months to go. No pity there, mate. I think the whole Comeuppance/SH ploy has been tremendously adroit. To all intents and purposes, they must be thinking it really sold out weeks ago!! And they've saved, at my estimation, about £12,000 in Advertising from their budget for the one-off show. Good business.